Bing Seeks WOW's Help To Increase Userbase

Bing has launched a World of Warcraft visual search gallery that lets WoW's players search, filter, and view images and information about popular game items.

The Bing visual search gallery, built through a partnership with ZAM, is part of the search engine's larger, ongoing effort to target passionate, enthusiastic Internet users, from Farmville players to casual gamers and from shoppers to travelers and music lovers. ZAM owns a network of WoW-related websites and databases for gamers, including the popular Wowhead.com database that powers the new visual search gallery.

As part of its campaign, Bing will reach out to gamers in other ways, including advertisements on popular player websites and through social channels.

The game was created by Blizzard in 1994 as a real-time-strategy game called Warcraft. In 2004, the game transitioned to World of Warcraft, the current massively multiplayer online role-playing game (MMORPG), and currently has the most subscribers of any MMORPG.