Intex Appointed Grey Worldwide As Creative Partner

Intex Technologies has appointed Grey Worldwide as its creative partner following a multi-agency pitch. Grey will take care of communication, advertising, marketing, branding and interactive services for the entire INTEX portfolio comprising of Mobile Phones, Computer Peripherals, PC, Consumer Electronics and Retail.

Progressing step-by-step, over last 14 years, today Intex is perhaps the only company in India offering such a wide range of ICTE products under one brand through its all- India sales & service network.

The last two years have witnessed commendable growth in the company in terms of reach, service network expansion, product line expansion, etc. It aspires to be a 1000 crore company by March, 2011 and believes that Grey will play an important role in that endeavor by revamping the overall brand communication and go-to-market strategy. The recent appointment of Perfect Relations as Intex’s public relations agency is also in line with the revamp plans.

Announcing the appointment, Vinayak Kumar Lal, General Manager-Marketing, Intex Technologies (India) Ltd said, “Being present in multifarious & highly competitive domains- IT Hardware, Telecom, Consumer Electronics, Retail, etc- with over 350 products/models spread over 26 categories all under INTEX brand, the company personifies a highly challenging account. Grey’s pitch for a sound, long-term strategic plan to enhance the equity of brand INTEX gave them an upper hand. I believe they have understood the brand’s requirements really well and have the right mix of capabilities and experience to execute their strategy successfully.”

Confirming the development, Ketan Desai – Delhi Branch Head of Grey Worldwide, said "We are extremely excited to be nominated as the Agency for Intex. Our joint vision is to turn Intex into a household consumer brand and a preferred entity in the enterprise sector. We truly believe that brand Intex will be a formidable force in the mobile phone, IT Hardware and consumer electronics categories. We look forward to a long and successful partnership."