Yatra Beats MakeMyTrip, ClearTrip And IRTCTC

Yatra.com has emerged as the industry leader in the online travel space leaving behind some of the well known players like makemytrip, cleartrip and irtctc.

Conducted by Nielsen Company, the survey is the largest of its kind in India, with a sample size of 8, 160 done across socio economic classes, age, income and geography. Yatra.com grabbed 14th position amongst the top 50 digital brands ahead of some of the most popular brands like twitter that was on 18th spot.

In its tenth year, the study threw up a lot of surprises with new entrants, the entrenched, and ones who have stood the test of time. As trust becomes a key differentiator in the market exploding with brands, this definitive listing is a must for marketers, advertising firms, and, of course, consumers. After considerable brainstorming by Brand equity & Nielsen, the list of 300 brands (217 consumer products and 83 service brands) were finalized.

Each brand was then evaluated on several parameters. Sample size was identified on the basis of chief wage earners who contribute maximum to the household income and the survey was restricted to SEC A, B and C in urban India, with a view to focus on the prime target audience for consumer-branded products and services.