TAN Brings PlayTime To India

Times Audience Network (TAN) has announced a strategic partnership with leading video advertising and analytics platform Tube Mogul to launch PlayTime in India.

PlayTime a video advertising platform that connects brands with targeted audiences for video advertisers.

Under this partnership, the digital video arm of the Times Group will sell PlayTime to advertisers, who will be able to reach Indian audiences on leading publisher sites and social networks through rich, engaging video ad units on a cost per view basis. The results will be tracked in real-time, with easy access to reporting on views, minutes-watched, social sharing (i.e. Facebook shares) and more.

Commenting on the partnership, Rishi Khiani, CEO, Times Internet Limited, said, “TubeMogul is the leader in online video measurement and video analytics.  The in-banner video solution completes TAN’s offering of providing advertisers with the best of online video brand solutions.”