New Kindle Starts Shipping Today

Amazon claims that more new generation Kindles were ordered in the first four weeks of availability than in the same timeframe following any other Kindle launch, making the new Kindles the fastest-selling ever.

In addition, in the four weeks since the introduction of the new Kindle and Kindle 3G, customers ordered more Kindles on Amazon.com and Amazon.co.uk combined than any other product, continuing Kindle's over two-year run as the bestselling product across all the products sold on Amazon.com. The new Kindles started shipping to customers today--two days earlier than previously announced.

"Kindle is the best-selling product on Amazon.com for two years running and our new generation Kindles are continuing that momentum," said Steven Kessel, senior vice president, Amazon Kindle. "Readers are excited about all that the new Kindle has to offer--50 percent better contrast, 20 percent faster page turns, 15 percent lighter, up to one month of battery life--and a new price of only $139."

One of the major advantages of Kindle is it lets you buy once, read everywhere -- on Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. Amazon's Whispersync technology syncs your place across devices, so you can pick up where you left off.

With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon where they can be re-downloaded wirelessly for free, anytime.

Flipside, it is a DRM protected proprietary model, still far better than non-reader friendly iPad!