Most Americans Don't Know When Their Mobile Phone Contract Expires

According to a recent study commissioned by Best Buy Mobile, more than half of American mobile phone owners do not know the month and year when their current mobile phone contract expires.

In addition, only four in 10 say they received a reminder notice that their contract was about to expire, leaving many consumers in the dark about upgrade eligibility and the plan options available.

When it comes to mobile solutions available today, many consumers are not armed with the right information to truly get the most out of their mobile phone.

To help consumers better understand their contract situation, Best Buy Mobile recently launched a consumer education campaign - the Upgrade Checker campaign, at http://www.BestBuy.com/Mobile - that provides resources to help customers make informed shopping decisions.

The survey, conducted for Best Buy Mobile by GfK Roper, sheds light on consumers’ knowledge and shopping habits around mobile plans, devices, technology and accessories.

“When it comes to mobile solutions available today, many consumers are not armed with the right information to truly get the most out of their mobile phone,” said Shawn Score, president of Best Buy Mobile. “We know that there are customers out there using mobile phones that are four and five years old when they could be using a smart phone. At Best Buy Mobile, we look out for our customers and help them navigate the wide array of choices to help them make an informed decision that fits their lifestyle.”