MTV Gets Ticket To Project Natal

MTV Networks has announced a programming partnership with Microsoft for Electronic Entertainment Expo 2010 (E3 Expo 2010), the video game industry’s major trade show.

MTV Networks will get exclusive rights to telecast controller-free games and entertainment with “The World Premiere of ‘Project Natal’ for Xbox 360” experience, a live performance imagined by Cirque du Soleil, and live to the Xbox 360 Media Briefing for game announcements, world premieres and breaking news on the future of the Xbox 360 video game and entertainment system.

“We look forward to making entertainment history again at E3 Expo 2010 and can’t think of a better partner than MTV Networks to exclusively share our news, experiences and Cirque du Soleil’s amazing creativity with an entirely new audience,” said Don Mattrick, senior vice president, Interactive Entertainment Business, Entertainment and Devices Division at Microsoft.

“Project Natal is one of the most exciting new product launches of the year, and MTV Networks is the perfect partner to bring this one-of-a-kind event from Xbox and Cirque du Soleil to its viewers and passionate gamers and all across the country,” said Rich Eigendorff, chief operating officer, MTV Networks.

MTV Networks’ GameTrailers.com will provide live, high-definition video streams on the Internet of both the Xbox 360 Media Briefing and the world premiere of “Project Natal,” powered by the global Akamai HD Network platform. In addition, GameTrailers.com will present exclusive live pre- and post-shows for the Xbox 360 Media Briefing on June 14 with additional video game world premieres and announcements.